Thursday, November 29, 2012

Never underestimate the appeal of Microsoft to Enterprises

I have been lucky to be able to work in very diverse environments, from small, highly innovative startups to large enterprises.

And while it is absolutely true that, from a technical perspective, open source solutions rule the internet, Microsoft has a very strong foothold in the corporate world.

OS technologies such as Linux, Ruby, Python, Scala, NoSQL are the foundation of almost all of these internet services and it is surprising to see how the Windows platform is almost considered as an afterthought (if considered at all), when going through technical documentation and so on. It simply is not taken into consideration, and in my view for clear, justifiable reasons.

However, the corporate world is a different beast and ruled by Microsoft. Of course, OS solutions do exist and technologies such as Java are widespread here as well. But you'll be very hard pressed to find an organisation without a Microsoft presence whatsoever.

And that gives Microsoft a (surprising, at least for me) advantage in other areas as well. When discussing potential cloud solutions I was expecting that Amazon Web Services is considered the benchmark in the IaaS area. I am not trying to say that AWS is by default the desired option, but I was expecting that their service would be recognised as the pace setter and some kind of benchmark. And Microsoft technology is certainly a first class citizen at AWS.

I was wrong. The strong relationship MS has built with these enterprises also leaves the impression that the cloud services provided by Microsoft are also some kind of safe harbour for these enterprises exploring cloud based solutions. This is not necessarily based on an objective evaluation of services, costs and service level, it is perception.

And as I have learnt a long time ago: it is the perception that matters!

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